General

Analysis in marketing management: Many strategies and plans are made in the process of marketing but the real skill is to apply these plans efficiently and marketing managers compile a …

Marketing is the art of influencing customers and increasing sales and marketing management is the actual process, the practical way in which the techniques of this art is used. Thus marketing management includes everything i.e. any tact, activity which is used to increase the scope of sales is well included in marketing management. Marketing management is not restricted only to a group of professional marketing managers, but everybody in the industry is a part of this. Marketing management thus involves sales, finance also along with strategies, customer satisfying activities etc. Read More

We have had Google+ making its mark, Pinterest entering the field and all the many changes at Facebook we continue to see. Increasingly businesses are turning to inbound marketing rather …

How have things changed over the course of 2012 in digital marketing? Read More

It only takes a couple of weeks before the listed property will become old information and irrelevant to the local property clients. The first two weeks of the marketing campaign …

In this property market today, the types of enquiry and the number of buyers around looking for property are limited. On this basis the marketing process for selling commercial real estate should be quite specific and directed at the correct target market. Read More

In the new millennium, internet is rapidly used to sell the products or services. Therefore internet network marketing can be easily applied to all aspects of marketing communications. Internet is …

Internet marketing is the media portrayal of the internet and is an alternative to traditional advertising. Read More

As you consider different business ideas, or ways to expand your existing small business, it is easy to get caught up in the idea of maximising everything. Growth means getting …

When it comes to marketing your business, understanding your audience is crucial. After all, your audience, or target market, are the people that buy your products, give you their money and generate your profits! Who are the people that are most likely to be interested in what you have to offer? Read More

So why is content marketing so important? The main reason is the change in the B2B buying process over the past 10 years or so. In the past the decision …

All the marketing buzz seems to be about content marketing both in B2C markets and B2B. This article discusses the advantages of content marketing and suggests it may be best to utilize external B2B marketing support instead of using an in house approach Read More

If your marketing campaigns are targeted to segments of the community who are a perfect fit for your product, then they are much more likely to purchase from your business. …

If you are a business owner wondering how to make your marketing dollars work harder, then target marketing is your answer. Read More

Businesses from all over the world are now using mobile marketing in order to reach out to most of their customers easily and effectively. An effective marketing plan can succeed …

Marketing is one of the most important strategies that businesses need to implement in their plans in order to increase the sale of their products and services. Read More

Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. In the main …

The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there. Read More

The most critical network marketing resource you must have Truth be told, if you’re reading this article and doing research for a network marketing resource, then you’re probably looking for …

Recently, a fellow network marketer approached me about my primary network marketing resource for generating leads. Coincidentally, he found me because I was marketing and targeting reps in his primary MLM company. Through a little known Gmail trick, I showed up right in his inbox. The sad thing is that because he didn’t understand it, he never took me up on my offer to introduce him to the MLM lead generation tool that brought me to his attention in the first place. Meanwhile, I continue to generate targeted leads for his primary network marketing opportunity on a weekly basis while he, on the other hand, continues to struggle with his large but unresponsive warm market. Read More