General

For once think of the fact how China and India has grown in these last 10 years. This is because of internet and access to useful market stats which they …

As the use of internet grew in these last 10 years world has come closer and new market for business has opened. Not only big companies benefited from this but the small businessmen who were not able to generate business from other countries were able to do this. As this increased the companies started using services of market research companies to get important market stats, products research and competitive analysis. As we all know this is not possible without access to important resources that provide important information on market segments we look information for. Read More

Marketers apply lessons from the 2008 Presidential campaign. The millions of online-activated volunteers that supported the 2008 Presidential campaigns have come to expect a level of transparency, accessibility and community …

Companies face an interesting start to the 2009 calendar year. Many major organizations have recently elected to rescind or completely forgo forecasting their fourth-quarter 2008 and first and second quarters of 2009 due to highly uncertain conditions. Following are ten trends, observations and predictions for the coming year that all marketers should account for in their planning process to help navigate through the uncertain economic conditions. Read More

Pesticides Bio-Pesticides Micro Nutrients Adjuvant Amongst these segments, micro nutrients, bio-pesticides, and adjuvant are used in minimum quantities and constitutes a minor share in this market and as a result, …

The global market for crop protection consists of crop protection chemicals, seeds, and genetically modified crops. Crop protection chemical is the most important and dominating segments of this market in terms of market share and product innovation. This market is further divided into following segments: Read More

Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship. Basically, think of the term “direct sales” as …

Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing. Read More

This article will dwell on the following marketing concepts: Marketing activities Marketing management principles Techniques in marketing Strategies in marketing Market creation The discussion of the above mentioned terms will …

Marketing is simply defined by the American Marketing Association as any activity that involves the flow of services, products and/or goods starting from production until consumption. Read More

Running a restaurant is a challenging yet rewarding experience. However, one of the biggest challenges is how to get more customers in restaurant, both new customers getting existing ones to …

How to get more customers in restaurant is a question many restaurant owners constantly ask themselves. Read More

Can you remember how difficult lead generation was before email? The endless cold calling and environmentally unfriendly letter send outs that also sent the marketing budget sky-rocketing. Email marketing solutions …

Advancements in business technology have greatly improved the efficiency and effectiveness of email marketing solutions. We have become so used to email marketing that we sometimes forget the great benefits it has for businesses. Here is a quick reminder. Read More

Because you now have certainty knowing you have a team backing you up to help promote and build your practice. When it comes to growing your cosmetic practice, the number …

When you turn your staff into revenue generators, you finally get the peace of mind you’ve been looking for to stabilize your practice revenues. Read More

But, if you’ve witnessed similar scenarios to below, then it’s time to take a different approach: Marketing – “Procurement, unless you’ve been a marketer, you do not know Marketing”. Procurement …

You don’t have to look too far to find a large amount of commentary and views on whether Procurement should be involved in marketing services spend or how organisations want to ensure they get value from their investment in this area. Some have the view that the Marketing department are the best to achieve this, whilst others argue that Procurement should take the lead. Having been both a Procurement Director and also had involvement in many marketing initiatives and brand development plans, I can sympathise with both views. Read More

A number of factors affect the propensity of companies to incorporate e-marketing tools into their marketing mix. o The time needed to devote a consistent effort and approach to e-marketing. …

How much of an e-presence does your company have? Read More