Whatever stage your business is at, whether you are just starting up or have been established for years, having a marketing plan is essential. Trying to market your business without a plan in place can just lead to frustration, and wasted time and effort. If you are not a marketing guru, you might find the idea of creating a marketing plan overwhelming, but it doesn’t have to be complicated. There are a number of different elements to creating a successful marketing plan, which are listed below.
Identify your target audience Your entire marketing strategy should be based around appealing to a narrow subset of potential customers known as your target audience. The more clearly you can …
Whatever stage your business is at, whether you are just starting up or have been established for years, having a marketing plan is essential. Trying to market your business without a plan in place can just lead to frustration, and wasted time and effort. If you are not a marketing guru, you might find the idea of creating a marketing plan overwhelming, but it doesn’t have to be complicated. There are a number of different elements to creating a successful marketing plan, which are listed below. Read More